5. Deployment and use of tracking, analysis tools and social plugins
5.1 Google Analytics
This offer uses Google Analytics, a web analytics service provided by Google Inc. (“Google“). Google Analytics uses “cookies”, which are text files placed on users’ computers, to help the website analyze how users use the site. The information generated by the cookie about the use of this website by users is usually transmitted to a Google server in the USA and stored there.
In the event that IP anonymization is activated on this website, however, Google will truncate the user’s IP address beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. . IP anonymization is active on this website. On behalf of the operator of this website, Google will use this information for the purpose of evaluating the use of the website by users, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
For more information on Google’s use of data for advertising purposes, settings and opt-out options, please visit Google’s websites: https://www.google.com/intl/de/policies/privacy/partners/ (“Data use by Google when you use our partners’ websites or apps”), http://www.google.com/policies/technologies/ads (“Data use for advertising purposes”), http://www.google.de/settings/ads (“Manage information Google uses to show you ads”) and http://www.google.com/ads/preferences/ (“Determine what ads Google shows you”).
As an alternative to the browser add-on or within browsers on mobile devices, please click this link to prevent the collection by Google Analytics within this website in the future. This will place an opt-out cookie on your device. If you delete your cookies, you must click this link again.
The following tracking and analysis tools are used:
* Google Analytics Dashboard for WP (GADWP)
* Slimstat Analytics
* Slimstat Analytics – Custom DB
* Slimstat Analytics – Heatmap
* Download Monitor
* Email before Download
* Email Subscribers & Newsletters
1. Purposes of data processing: The provider (or its web space provider) collects data about each access to the offer (so-called server log files). The provider uses the log data only for statistical analysis for the purpose of operation, security and optimization of the offer. However, the provider reserves the right to subsequently review the log data if there is a justified suspicion of unlawful use based on concrete indications.
2. Type of data: Access data includes: Name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type along with version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
3. The legal basis for data processing is Art. 6 DSGVO
4. The user has the right to receive, upon request and free of charge, information about the personal data stored about him. . In addition, the user has the right to correct incorrect data, blocking and deletion of his personal data, provided that this does not conflict with any legal obligation to retain data. Please contact the above addresses in this regard.
5.2 Twitter Plugin
Our pages use services of the social online service Twitter. Twitter is operated by Twitter Inc, 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA. By using the “Re-Tweet” function, which is done by pressing the “Tweet – Button”, a link is created between the website you are visiting and your user account on Twitter. This information is displayed to other Twitter users accordingly. We would like to point out that we unfortunately have no influence on the content, scope of use of the data collected by Twitter Inc. and refer for further information to the pages of Twitter Inc. at: https://twitter.com/privacy. Furthermore, we would like to point out that you can make appropriate changes to your Twitter account to protect your privacy.
5.3 Facebook Plugin
We have integrated plugins from Facebook, 1601 South California Avenue, Palo Alto,CA 94304, USA on our pages. The visit to our site causes a direct connection to Facebook – servers. In this way, Facebook is informed that your IP address has been registered on our website. If you now click the “Like”, “Share” or a corresponding button, Facebook will automatically assign your IP address to your user account and it will be possible for you to link our website on Facebook, on the pages of your profile. This process can only take place if you are logged in to Facebook at the same time. Unfortunately, we have no knowledge about the use and nature of the data collected. For further information in this regard, we refer you to Facebook. If you do not want your user account to be associated with your IP address, please log out of your Facebook account before using our website.
5.4 Instagram Plugin
Our website uses so-called social plugins (“plugins”) from Instagram, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Instagram. The content of the plugin is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has called up the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged into Instagram. This information (including your IP address) is transmitted by your browser directly to an Instagram server in the USA and stored there.
If you are logged in to Instagram, Instagram can directly assign your visit to our website to your Instagram account. If you interact with the plugins, for example by clicking the “Instagram” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed there to your contacts. If you do not want Instagram to directly assign the data collected via our website to your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the loading of Instagram plugins with add-ons for your browser, e.g. with the script blocker “NoScript” (http://noscript.net/).
5.5 LinkedIn Insight Tag
Our website uses the conversion tool “LinkedIn Insight Tag” from LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser, which enables the collection of, among other things, the following data: IP address, device and browser properties, and page events (e.g. page views). This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share any personal data with becon GmbH, but offers anonymized reports on the website target group and display performance. In addition, LinkedIn offers the possibility of retargeting via the Insight Tag. With the help of this data, becon GmbH can display targeted advertising outside its website without identifying you as a website visitor. You can find more information on data protection at LinkedIn in the LinkedIn data protection notices. LinkedIn members can control the use of their personal data for advertising purposes in their account settings.
6. Deletion, blocking and duration of storage of personal data
We process and store your personal data only for the period of time required to achieve the respective purpose of storage or as provided for by the various retention periods stipulated by law.
After the end of a storage purpose or after the expiration of the retention period provided by law, the personal data will be routinely blocked or deleted for further processing in accordance with the statutory provisions.
7. Data protection rights of the data subject
If you have questions about your personal data, you can contact us in writing at any time. You have the following rights according to DS-GVO:
7.1 The right to information (sub-item Art. 15 DS-GVO)
You have the right to obtain information at any time about which categories and information about your personal data are processed by us for which purpose and how long and according to which criteria these data are stored and whether automated decision-making including profiling is used in this context. In addition, you have the right to know which recipients or categories of recipients your data have been or will be disclosed to; in particular in the case of recipients in third countries or international organizations. In this case, you also have the right to be informed about appropriate safeguards in connection with the transfer of your personal data.
In addition to the right to complain to the supervisory authority and the right to information about the origin of your data, you have the right to erasure, rectification, as well as the right to restriction for or the right to object to processing of your personal data.
In all the above cases, you have the right to request from the data processor a free copy of your personal data processed by us. For any additional copies that you request or that go beyond the data subject’s right to information, we are entitled to charge a reasonable administrative fee.
7.2 The right to rectification (Art. 16 DS-GVO).
You have the right to request the immediate rectification of your inaccurate personal data and, taking into account the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary declaration.
If you wish to exercise the right to rectification, you may contact our data protection officer or the controller at any time.
7.3 The right to erasure (Art. 17 DS-GVO)
You have the right to request the immediate deletion of your data (“right to be forgotten”) in particular if the storage of the data is no longer necessary, you revoke your consent to data processing, your data has been processed unlawfully or has been collected unlawfully and there is a legal obligation to delete it under EU or national law.
However, the right to be forgotten does not apply if there is an overriding right to freedom of expression or freedom of information, the storage of data is necessary for the fulfillment of a legal obligation (e.g., retention obligations), archiving purposes conflict with the deletion or the storage serves to assert, exercise or defend legal claims.
7.4 The right to restriction (Art. 18 DS-GVO)
You have the right to request restriction of the processing of your data by the controller if the accuracy of the data is disputed by you, the processing is unlawful, you refuse the erasure of your personal data and instead request restriction of the processing, if the necessity for the purpose of processing ceases to apply or you have objected to the processing pursuant to Article 21(1), as long as it has not yet been determined whether legitimate grounds on our part override yours.
7.5 The right to data portability (Article 20 DS-GVO).
You have the right to the portability of your personal data, which you have provided to our company in a common format, so that you can have your personal data forwarded to another responsible party without hindrance, provided, for example, that consent has been given on your part and the processing is carried out by means of an automated procedure.
7.6 The right to object (Art. 21 DS-GVO).
You have the right to object at any time to the collection, processing or use of your personal data for purposes of direct marketing or market and opinion research, as well as general business-like data processing, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms.
In addition, you cannot exercise your right to object if a legal provision provides for the collection, processing or use of the data or obliges the collection, processing or use.
7.7 Right of appeal to the data protection supervisory authority (Art. 77 DS-GVO in conjunction with § 19 BDSG).
You are granted the right to complain to the competent supervisory authority if you believe that there has been a breach in the processing of your personal data.
7.8 Right to revoke consent granted under data protection law (Art. 7 (3) DS-GVO)
You may revoke a granted consent for the processing of your personal data at any time and without giving reasons. This also applies to the revocation of declarations of consent that was given to us before the EU General Data Protection Regulation came into force.
8. Legal basis of processing
When processing personal data for which we obtain the consent of the data subject, Article 6 (1), sentence 1 a) of the General Data Protection Regulation (GDPR) serves as the legal basis.
When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1, sentence 1 b) (DSGVO) serves as the legal basis. This provision also covers processing operations that are necessary for the performance of pre-contractual measures.
If processing of personal data is necessary for compliance with a legal obligation to which our company is subject, Art. 6 para. 1, sentence 1 c) (DSGVO) serves as the legal basis.
If processing is necessary to protect a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not override the former interest, Art. 6 (1) sentence 1 f) (DSGVO) serves as the legal basis for the processing. The legitimate interest of our company lies in the performance of our business activities as well as in the analysis, optimization and maintenance of the security of our online offer.
9. Transfer of data to third parties
We only transfer data if there is a legal obligation to do so. This is the case if government institutions (e.g. law enforcement agencies) request information in writing or if a court order exists.
A transfer of personal data to so-called third countries outside the EU / EEA area does not take place.
10. Legal or contractual requirements for the provision of personal data and possible consequences of failure to provide such data
We hereby point out that the provision of personal data in certain cases (e.g. tax regulations) is required by law or may result from contractual regulations (e.g. information on/of the contractual partner). For example, it may be necessary for the conclusion of a contract that the data subject/contractual partner must provide his/her personal data so that his/her request (e.g. order) can be processed by us at all. An obligation to provide personal data arises primarily when a contract is concluded. Should no
personal data be provided in this case, the contract with the data subject cannot be concluded. Before providing personal data by the data subject, the data subject may contact our data protection officer or the controller. The data protection officer or the controller will then inform the data subject whether the provision of the required personal data is required by law or contract or necessary for the conclusion of the contract and whether an obligation arises from the concerns of the data subject to provide the personal data or what the consequences are for the data subject of not providing the requested data.
11. Existence of automated decision-making
As a responsible company, we do not use automated decision-making or profiling in our business relationships.