Digitization as an opportunity

Nonverbal communication in everyday sales

One tool often used is the webinar. Unfortunately, here you can often only see mouse pointers flying over slide sets or applications. If you are lucky, you will see a photo of the speaker or the camera image in a recognizable size at the beginning. In doing so, we want to see reactions from people. Does this person present the product passionately because they believe in it? Subconsciously, you build a relationship with likeable people – this is especially true for business relationships. And for that you also need the impressions of non-verbal communication.

But how do you present complex products remotely in a fresh and attention-grabbing way? Nothing is more impressive than an easy-to-understand use case. In doing so, it is important to simply leave out the sometimes endearing but unfortunately superfluous information so that you can follow the narrative and extract value.

Fully equipped TV studio

Fulda-based becon GmbH has dedicated itself to the question of how to present the benefits of products in a vivid, understandable and entertaining way over distance. For years becon has been running a fully equipped TV studio for Nokia in Berlin with a greenwall, several editing suites, three simultaneous latency-free streams and a lab for preparing technical demos. Now becon is opening up these demo services to small and medium-sized customers – from the conception of a story board, to the set-up of a demo system with augmented & virtual reality content, to German or English-language moderation.

These technologies can be used to set up a virtual street with several presentation points, which the presenter navigates to individually and explains with the help of a practical execution. It just doesn’t get boring – a bit like the Knoff Hoff show of the future.